Fortunoff Backyard Store opening in Allentown
Thomas Lester//Retail Editor//March 11, 2022
HOUSTON — Outdoor furniture specialist Fortunoff Backyard Furniture is expanding its reach in eastern Pennsylvania with a new store opening in Allentown.
When it opens on April 1, it will be the 28th storefront for the Houston-based Top 100 retailer.
“We’re excited to bring our incredible selection of outdoor furniture to Allentown and to help our customers plan wonderful outdoor gathering spaces for family and friends this Spring and Summer,” said David Barish, chairman and CEO of Fortunoff Backyard Store. “The Lehigh Valley is a vibrant and growing area and we’re looking forward to being active members of our new community.”
With approximately 10,000 square feet of retail space, the newest Fortunoff Backyard Store will feature the company’s line of outdoor and patio furniture and accessories. Collections include seating and tables in wicker, polymer, teak, cast aluminum and other materials, as well as accessories such as umbrellas, pillows and space heaters
The Fortunoff Backyard Store at Hamilton Crossing will open with two days of special events, gifts and promotions, including a Backyard Makeover Giveaway and a partnership with Lehigh Valley Health Network. Fortunoff Backyard Store will donate a portion of Opening Weekend proceeds to Lehigh Valley Reilly Children’s Hospital.
“Partnering with Lehigh Valley Health Network reinforces our core value of Fortunoff Backyard Store as a service minded organization,” said John Hunewill, vice president of marketing and e-commerce. We take pride in being able to do our part to support those who have given so much to their communities.”
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